Does Sales Navigator work for small businesses?
Okay so social selling seems to be the new buzzword at the moment, you always seem to talk about H2H marketing which makes sense but do you think that H2H marketing will be able to keep up with advances in technology with AI and Mar-Tech companies like Marketo etc?
Great question Ronan. There’s no doubt that Mar-Tech companies are doing some amazing things, and by no means are we ‘anti-technology’ by championing H2H marketing. H2H combined with technology is where the real power comes from. It’s all about leveraging that technology to build real human relationships.
Hey there love the show Alex. I’m using LinkedIn more and more within my role and pushing the team to use it within their daily Business Development activity, I’m just worried that we might not be using best practises when reaching out and connecting with our target market. Are there any etiquette rules we should be following or best practises we should know about?
Hi Joe, we’ve answered this question in Episode 10. Keep an eye out for that!
The accounting industry over the past few years has been heavily disrupted by technology and the information age. Now that more and more people are becoming aware of the importance of social selling and with Microsoft purchasing LinkedIn recently what are some of your future predictions on LInkedIn?
Hi Damian, amazing question. We are shooting Episode 9 very shortly – which will answer your exact question. Keep an eye out Tuesday next week for when the show goes live!
Not exactly related to Linkedin but how do you get your videos looking professional. Is the camera floating on a drone or something? Love it!
Thanks Brie, we like to ensure the videos are top shelf 🙂
The device is called a Gimbal which balances the camera.
Great show, my question is how much time do you think I should be spending on LinkedIn compared to Facebook?
That’s a very broad question! To answer it simply, I will say that you first need to look at what your sales objectives are. After that look at your target market and research where they spend most of their time. Then you’ll have your answer.
Well done. My question is how do I leverage LinkedIn to get in front of my target audience who are interested in partnership for marketing research projects and stand out in an industry that is very competitive? Thank you and keep up the great work.
Hi Ruth, thanks for your question. First step is always to start with your LinkedIn profile. It must be compelling so that when you are engaging and connecting with people, you stand out from the crowd as you mentioned you are looking to do. Here’s a great article on our blog: https://linkfluencer.com/blog/10-steps-to-creating-a-powerful-linkedin-profile/
After that, it’s all about engaging with people before you connect with them and then when you do connect, always be in the mindset of how you can help them, not the other way around.
How can I get the decision makers to utilize my services on Linked in?
We offer Onsite Drug and Alcohol Testing.
Hi Michael, your business sounds very interesting! How are you currently targeting these people on LinkedIn? Are you engaging with their content prior to connecting with them, then approaching them with the mindset of how you can help them first, and how they can help you them second? If you’re being active on LinkedIn but not actively engaging these decision makers and opening the discussion, you are probably missing out on a lot of opportunities. Hope this helps!
I’ve started using LinkedIn to reach out to potential leads and partners but I am struggling to get any cut through from my In Mail messages to people. I feel like there is too much of a stigma out there around non genuine connections who just want to sell straight off the bat. So when people who want to ‘build meaningful connections’ as you guys rightly put it, come along then they aren’t given a chance. I hope this makes sense and I hope you can help!
Hi Leni, this is definitely one of the biggest stigmas attached to LinkedIn at present, but the reality is that there are spammers and scammers on every social media platform! So how can you cut through the noise and stand out from the crowd on LinkedIn? Well the most important thing to remember is that you should never go in with a cold connection, therefore shouldn’t really be sending InMail to people. You should only send a Private Message to people you are connected to. You also need to make sure you are engaging with your prospects regularly before you connect with them. Good luck, and we will definitely be answering this question in one of the episodes!
First of all, I’d like to congratulate you and the team Alex for putting together such a great show. My biggest problem at the moment is getting the marketing team to work with the sales team so that our communication and messaging when social selling is consistent in the market. Any advice around this would be much appreciated. Glenn
Thank you so much Glenn, we are definitely going to be covering an episode on this given this is a common challenge amongst many of the companies we speak with.
I came across an infographic the other day and one of the stats shared said that there are now over 1 billion searches on LinkedIn for names and companies? Can you verify whether this is true or not and if so how can I best position my profile to get as much attention as possible? Thank you Clinton
Great question Clinton, I would love to know who the infographic was published by. I will shoot you an email about it.
With the recent changes to LinkedIn’s user interface I noticed that as a free user I can no longer segment my contacts or used the advance search filter to search, find and connect with my target market. Is this feature still available and if not can I still leverage LinkedIn to generate new business on a free account? Cheers Michelle
Thank you for your question Michelle, one that we’ve been asked a lot over the past few months. Here’s an article that might help: http://linkfluencer.com/blog/linkedin-sales-navigator-worth/ I will forward your question to the team, stay tuned.
I’m struggling to get any traction or engagement on the blogs I write through LinkedIn. Can you give me some insight as to why this is happening, what I should expect and how I could turn this around? I have just hit over 4600 followers. Thanks
You are not alone Adam, thanks for submitting this question. I’ll pass this on to the team, we cover some great articles on our blog around this topic so I’d definitely recommend checking those out.
Loving the show, awesome work. I currently run a sales team of 15 here in Los Angeles where we sell sponsorship packages to event planners/managers. Our telemarketing campaigns are not as effective as they used to be, I’d love to know how our team could use LinkedIn to open up conversations with our target demographic so we can ditch cold calling once and for all.
Thank you Michael, appreciate the feedback. Interesting question, this is a battle that a lot of companies are facing at the moment. We will definitely look to run a show on this. In the meantime here’s a link to an article we wrote that might help: http://linkfluencer.com/blog/4-ways-linkedin-can-replace-cold-calling/
I recently started a business development role selling specialized software to accounting firms. I’m attending a lot of networking functions with no real success, I’d love to know if there was a way I could replace going to networking functions by leveraging LinkedIn to get in front of my target demographic. Would be great if you could do an episode on this.
Great question Cameron, something we get asked all the time. Bottom line, if the networking functions you are attending are not targeted then really they are a waste of time. I believe we are covering a blog post about this specific topic shortly so stay tuned.
The content, delivery, and presentation of this show are world class. Well done. My question is how do I leverage LinkedIn to get in front of my target audience and stand out in an industry that is very noisy and overcrowded? Thank you and keep up the great work.
Thanks so much for the kind words Bill, much appreciated. The key to really standing out is using the right tools to find your target market (Sales Navigator) and then engage with them through content.
This will help you build the context necessary to take the conversation offline and continue the relationship building process. I’ll pass on your question to the production team, in the meantime I’d recommend checking out our blog where you will find a ton of info on how you and your team can best leverage LinkedIn.
Over the past few months, I’ve read some articles that say your LinkedIn network should all be about quality and others that say you should connect with everyone, what are your thoughts around this? Thanks, Julie
Love this question, this is a debate that has been going on for years. We actually have this on our list of topics to cover and will be covering it in one of our upcoming episodes. Thank you and hope you’re enjoying the show.
We’re considering moving our sales team to sales navigator which is a premium LinkedIn feature. Is it worth it and what do we stand to gain if we decide to make the move? Just for a bit of context our company is a medium sized creative agency from Sydney with 12 sales staff. Appreciate your comments around this.
Fantastic question John, a topic that’s certainly on our list of topics to cover. We actually wrote an article about this earlier this year, here’s a link: http://linkfluencer.com/blog/linkedin-sales-navigator-worth/. In the meantime, if there is anything else, feel free to reach out.
I run a cyber security software company targeting CIO’s our teams been thinking about running LinkedIn ads for a while. We are tossing up between that and building our brand through our individual sales staff. What do you recommend?
Great question Greg, we get this question a lot. I’ll pass this on to the production team.
In the meantime here’s a link to an article we wrote a few months back on the state of advertising on LinkedIn: http://linkfluencer.com/blog/state-advertising-linkedin/ Enjoy the read.