I run a cyber security software company targeting CIO’s our teams been thinking about running LinkedIn ads for a while. We are tossing up between that and building our brand through our individual sales staff. What do you recommend?

We’re considering moving our sales team to sales navigator which is a premium LinkedIn feature. Is it worth it and what do we stand to gain if we decide to make the move? Just for a bit of context our company is a medium sized creative agency from Sydney with 12 sales staff. Appreciate your comments around this.

Over the past few months, I’ve read some articles that say your LinkedIn network should all be about quality and others that say you should connect with everyone, what are your thoughts around this? Thanks, Julie

Love this question, this is a debate that has been going on for years. We actually have this on our list of topics to cover and will be covering it in one of our upcoming episodes. Thank you and hope you’re enjoying the show.

The content, delivery, and presentation of this show are world class. Well done. My question is how do I leverage LinkedIn to get in front of my target audience and stand out in an industry that is very noisy and overcrowded? Thank you and keep up the great work.

Thanks so much for the kind words Bill, much appreciated. The key to really standing out is using the right tools to find your target market (Sales Navigator) and then engage with them through content.

This will help you build the context necessary to take the conversation offline and continue the relationship building process. I’ll pass on your question to the production team, in the meantime I’d recommend checking out our blog where you will find a ton of info on how you and your team can best leverage LinkedIn.

I recently started a business development role selling specialized software to accounting firms. I’m attending a lot of networking functions with no real success, I’d love to know if there was a way I could replace going to networking functions by leveraging LinkedIn to get in front of my target demographic. Would be great if you could do an episode on this.

Great question Cameron, something we get asked all the time. Bottom line, if the networking functions you are attending are not targeted then really they are a waste of time. I believe we are covering a blog post about this specific topic shortly so stay tuned.

Loving the show, awesome work. I currently run a sales team of 15 here in Los Angeles where we sell sponsorship packages to event planners/managers. Our telemarketing campaigns are not as effective as they used to be, I’d love to know how our team could use LinkedIn to open up conversations with our target demographic so we can ditch cold calling once and for all.

I’m struggling to get any traction or engagement on the blogs I write through LinkedIn. Can you give me some insight as to why this is happening, what I should expect and how I could turn this around? I have just hit over 4600 followers. Thanks

You are not alone Adam, thanks for submitting this question. I’ll pass this on to the team, we cover some great articles on our blog around this topic so I’d definitely recommend checking those out.

With the recent changes to LinkedIn’s user interface I noticed that as a free user I can no longer segment my contacts or used the advance search filter to search, find and connect with my target market. Is this feature still available and if not can I still leverage LinkedIn to generate new business on a free account? Cheers Michelle

I came across an infographic the other day and one of the stats shared said that there are now over 1 billion searches on LinkedIn for names and companies? Can you verify whether this is true or not and if so how can I best position my profile to get as much attention as possible? Thank you Clinton

Great question Clinton, I would love to know who the infographic was published by. I will shoot you an email about it.

First of all, I’d like to congratulate you and the team Alex for putting together such a great show. My biggest problem at the moment is getting the marketing team to work with the sales team so that our communication and messaging when social selling is consistent in the market. Any advice around this would be much appreciated. Glenn

Thank you so much Glenn, we are definitely going to be covering an episode on this given this is a common challenge amongst many of the companies we speak with.

I’ve started using LinkedIn to reach out to potential leads and partners but I am struggling to get any cut through from my In Mail messages to people. I feel like there is too much of a stigma out there around non genuine connections who just want to sell straight off the bat. So when people who want to ‘build meaningful connections’ as you guys rightly put it, come along then they aren’t given a chance. I hope this makes sense and I hope you can help!

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