Account-Based Marketing (ABM) has come a long way. It’s no longer just a niche strategy, it’s a key part of how B2B companies grow smarter and faster. As we move through 2025, ABM is evolving even more, and staying on top of the latest trends can make a big difference for your business. Here’s what’s […]

Once upon a time, big brands threw millions at A-list celebrities to promote their products. But today, there’s a new player in town—micro-influencers. These everyday people with engaged niche audiences are proving that bigger isn’t always better when it comes to marketing. So, why are brands shifting their budgets toward micro-influencers, and how can you […]