LinkedIn isn’t just about text posts and articles anymore—short videos are taking over! They’re engaging, easy to consume, and perfect for grabbing attention in a fast-scrolling world. If you want to stand out, build authority, and generate leads, mastering LinkedIn short videos is a must.
Here’s a simple guide to help you create videos that get noticed, drive engagement, and bring real business results.
People are busy. They don’t always have time to read long posts, but a 30-60 second video? That’s easy to watch.
-Videos stop the scroll and boost visibility in the LinkedIn algorithm.
-They help you connect on a personal level by showing your face, voice, and personality.
-Short videos deliver value quickly and effectively, making them perfect for busy professionals
Not sure what to post? Try these proven content ideas:
✅ Quick Tips & Insights
Share industry hacks, business advice, or lessons learned in under a minute.
Example: “One simple way to improve your LinkedIn profile today…”
✅ Behind-the-Scenes
Show how you work, your workspace, or a day in your life.
Example: “Here’s a sneak peek of my process for writing high-converting LinkedIn content.”
✅ Common Myths vs. Truths
Bust misconceptions in your industry with a short and engaging format.
Example: “❌ LinkedIn is just for job seekers. ✅ It’s actually a powerful tool for business growth.”
✅ Client Wins & Testimonials
Share success stories, case studies, or results from people you’ve worked with.
Example: “This strategy helped my client triple their LinkedIn engagement—here’s how!”
✅ Personal Stories & Reflections
People connect with authenticity. Share your journey, struggles, and wins.
Example: “I used to struggle with content creation, but this one change made all the difference.”
✅ Trending Topics & Industry News
Give a quick reaction or breakdown of something happening in your industry.
Example: “Here’s what [NEW LinkedIn Update] means for you.”
Now that you have content ideas, here’s how to make sure your videos perform well:
Keep It Short & Focused
–30-60 seconds is the sweet spot. Avoid rambling—get to the point fast.
Hook Viewers in the First 3 Seconds
-Start with a question, bold statement, or interesting fact to grab attention.
–Example: “Struggling to get engagement on LinkedIn? Try this…”
Use Captions
Many people watch videos without sound, so always add captions for better accessibility.
Show Your Face & Speak Naturally
Videos with real people build trust faster. Be authentic and talk as if you’re chatting with a friend.
Include a Call-to-Action (CTA)
End your video with a simple next step:
“Drop a comment if you agree!”
“Follow for more LinkedIn tips!”
“DM me if you want to discuss this further.”
Engage with Your Audience
After posting, reply to comments and interact with viewers to boost visibility.
🚀 Be Consistent – Post at least 1-2 videos per week to stay top-of-mind.
🚀 Test Different Formats – Try talking head videos, text-over-image clips, and screen recordings to see what resonates.
🚀 Analyze What Works – Use LinkedIn analytics to track views, engagement, and trends. Double down on what works!
Short videos are a powerful way to boost your presence, engage your audience, and grow your business on LinkedIn. Whether you’re sharing insights, showcasing your expertise, or simply connecting with your audience, videos help you stand out in a crowded space.
If you’re looking to leverage LinkedIn to grow your business, we offer a wide range of services to help you build the right audience, create engaging content, and generate leads—all without the guesswork.
Want to learn how we can support your LinkedIn journey? Email us at [email protected] to get started.
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