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Every single month we receive a ton of emails from people all over the world sharing their frustration about the fact that they have all these connections within their network but haven’t managed to convert them into leads and opportunities. And it doesn’t matter which industry, location or size of the company, this challenge seems […]

Over the years, LinkedIn has grown to be the most popular and powerful business networking site online. Millions of business owners are turning to LinkedIn every day to establish meaningful connections with the intent to increase revenue, build their personal brand and establish their authority. Now obviously this can ONLY happen if both parties benefit […]

As LinkedIn becomes increasingly popular, we will occasionally get a question about the effectiveness of company pages on LinkedIn. Are they effective? Should small businesses engage and spend the time to create a page, and how do they stack up against a personal page? Not all LinkedIn features should be treated as the same. In […]

What is your professional image? What makes you unique in the marketplace? Prospects, clients, colleagues and potential business partners are seeking you out in using LinkedIn to do it. When they land on your profile page: Will they find information that supports who you are? If not, it is time to re-think how you are presenting […]

Every month we receive a ton of LinkedIn questions from the community ranging from blogging, email marketing, content marketing, connecting and the list goes on. And out of all the questions we’ve received in the past few weeks, there’s one that’s been asked the most: “Should I focus on quality or quantity when building my […]

As a business owner, you need proper systems in place to prospect, track your leads and follow up on tasks. You need processes in place to prompt reminders at the appropriate times in order to make sure you do not miss any follow-up opportunities. With hundreds of systems in place, how do you choose the […]

How many times have you received a message in your LinkedIn inbox that you KNOW was automated? A hundred other people got the same message, and frankly, it lacked any sort of personalization. And better yet, when you visited their profile afterwards, you clearly see that this person simply took their LinkedIn summary and pasted […]

For decades, sales professionals and business owners have been playing the numbers game when making cold calls. They have picked up the phone, called hundreds of people, and depending on their skill set converted a percentage of their conversations into leads, and those leads into sales. Now enter the age of social media and the […]

LinkedIn is a giant networking event hosted online 24 hours a day, 365 days a year. If you think about it, 99% of us engage in live networking events to help meet future clients, joint venture partners and influencers. How much time have you spent getting ready for the event, fighting traffic to get there […]

Over 80% of people treat their LinkedIn profiles like their resume. An area where they talk about themselves, highlight their accomplishments and tout their previous experience. Seems pretty obvious – isn’t that the whole point of LinkedIn marketing? To show off your skills so that you can gain clients and win jobs? For the people […]