Blog

Whether you’re running a campaign yourself, getting your assistant to run it for you, or outsourcing to a specialised marketing agency – using the set and forget strategy is the pitfall for most people. You pour lots of effort into getting your profile updated, branding right, target audience decided on and scripts written up, and […]

After 18 months of blood, sweat, and tears we’ve finally launched our much talked about and anticipated software, Jayla. Although we can’t shut up about her, I’m sure the question on everyone’s lips is who really is Jayla and what does she do? Well… she’s a Google Chrome extension designed to help you simplify your […]

Since launching the business in 2013, we’ve pretty much seen it all on LinkedIn. The good, the bad and the ugly. With our 8th year anniversary, we thought why not turn back the clock and look at all the lessons we’ve learned along the way to truly understand what fuels success on LinkedIn. After hours […]

So this month we turned 8, it feels like only yesterday that our founder Alex Pirouz launched the company back in 2013. Time sure does fly when you’re having fun. Starting off as an online company to running an agency, to now becoming a tech company with the launch of our software Jayla on the […]

Anything you do online should be a reflection of your true personality. Whether it’s what you say in a video, how you engage with others online, or what you include in your LinkedIn profile. If you’re funny, don’t act serious. If you usually dress casual, don’t wear a suit. Even on a business platform like […]

When it comes to generating new leads, opportunities, and sales on LinkedIn, most people go about it the wrong way. They connect with anyone and everyone, they don’t engage with their target market’s content and they don’t put up any content of their own. Although this method may help you increase the number of contacts […]

With over 700 million members on the platform right now, there is no doubt that LinkedIn is one of, if not the most influential networking platform out there for the business community. But although a lot of us have had LinkedIn on our screens for a while now, many haven’t leveraged it as successfully as […]

Over the years, we’ve seen a lot of mistakes made on LinkedIn, especially when it comes to publishing content. This is mainly because people don’t know how to best share their message with their target market. Some of these include not putting up original content, not having enough variety, and talking about topics that simply […]

When LinkedIn first launched in 2003, many people believed it was just a recruitment platform. A place where you upload your resume and land your next role. Things have certainly changed over the years, today LinkedIn generates more than 80% of all B2B leads generated online. Whilst most businesses recognise the sheer power of LinkedIn… […]

One of the biggest misconceptions about LinkedIn, is that it’s only effective for companies who operate in the B2B space. This is simply not true. The reality is that you can sell B2B or B2C and still be able to leverage the platform to win new clients and grow your influence. You just need to […]