Blog

It was 2010 and our founder Alex Pirouz just finished reading an article by Tom Peter called ‘The Brand You’. At the time he had started a new business in the advisory space and standing out was quite tough. He knew an investment in building his personal profile was a must. So he started looking […]

It was 2010 and our founder Alex Pirouz nearly gave up on LinkedIn. He wasn’t sure how it worked, who he should connect with and how he should connect. In fairness back then LinkedIn wasn’t as advanced as it is now. But a few people who he highly respected told him it was going to […]

We all know LinkedIn is one of the most powerful online platforms for growing your business. There are over 500 million people on the platform, 49% of users are key decision makers, it spans over 200 countries …. and the list goes on. However unless you have a solid understanding of how you can actually […]

The key to Social Selling effectively on LinkedIn is Engagement. Or any platform for that matter… Hands down this is the most important component part of your strategy, but unfortunately it’s often disregarded by most people when they get started. They just don’t see the value in it. What do we mean by Engagement? Well, […]

Do you see users getting hundreds and sometimes thousands of likes and comments on their LinkedIn status updates and wonder how they have done it? Are your status updates getting no traction and you’re wondering whether there’s a formula you can follow to get your message to the masses? Well, LinkedIn status updates are an […]

Are you looking to build your influence on LinkedIn, but have no idea where to start? Maybe you know LinkedIn is the platform you need to be using, but no idea how to leverage it properly to grow your online presence? Well, if you’re like many who have always just seen it as a place […]

Did you know your LinkedIn profile is more important than your website? Yes that’s right… When people search for you online, most often your LinkedIn profile will come up first within the search result before your website. Therefore it’s absolutely paramount that your first impression is your best. To learn how to develop a profile […]

Are you wondering what LinkedIn Hashtags are all about? Have you seen your network add them to their LinkedIn updates, but have no idea why and for what purpose? Hashtags originated from Twitter and have slowly increased in popularity across basically all social media platforms. In essence it’s adding a topic to your post so […]

Getting featured in the media is one of the fastest ways to build your influence and make your online footprint stand out. With 94.2% of editors and journalist on LinkedIn, over the past 4 years we’ve managed to successfully leverage the platform to: – Build a network of over 330 contacts in the media – […]

It was always going to happen and we’re so glad it did. And it’s the one thing that’s going to separate the good from the great – it’s LinkedIn Video. In case you haven’t realised LinkedIn has released video allowing users to post videos directly into the platform for their followers. Previously the only way […]