Building A Community Vs Network On LinkedIn

When it comes to generating new leads, opportunities, and sales on LinkedIn, most people go about it the wrong way. They connect with anyone and everyone, they don’t engage with their target market’s content and they don’t put up any content of their own.

Although this method may help you increase the number of contacts you have, it makes it virtually impossible to connect with a targeted audience with whom you can start to develop meaningful relationships with. Sure it may feel good to have 5,000, 10,000, or 20,000 contacts but what’s the point if none of them ends up doing any business with you?

The key to being successful on LinkedIn is all about the quality of your relationships not the quantity of them. Sure it will take a bit more time to develop these relationships but you’ll be in a much better position in the long term.

In the final episode of The Ask linkfluencer® Show, we dive deep into our step by step process for networking on LinkedIn the right way. Following this process will help ensure you build a community of targeted contacts who over time get to know, like, trust, and want to do business with you.