{"id":5917,"date":"2021-07-12T13:56:11","date_gmt":"2021-07-12T03:56:11","guid":{"rendered":"http:\/\/linkfluencer.com\/blog\/?p=5917"},"modified":"2021-08-27T18:21:00","modified_gmt":"2021-08-27T08:21:00","slug":"five-daily-success-habits-on-linkedin","status":"publish","type":"post","link":"https:\/\/linkfluencer.com\/blog\/five-daily-success-habits-on-linkedin\/","title":{"rendered":"Five Daily Success Habits On LinkedIn"},"content":{"rendered":"

Whether you\u2019re running a campaign yourself, getting your assistant to run it for you, or outsourcing to a specialised marketing agency – using the set and forget strategy is the pitfall for most people.<\/p>\n

You pour lots of effort into getting your profile updated, branding right, target audience decided on and scripts written up, and then when it\u2019s time to kick it all off, you fall into autopilot mode and wait for the leads to come pouring in. Sound familiar?<\/p>\n

Whilst we\u2019d hate to be the bearers of bad news we\u2019re not here to blow smoke, we\u2019re here to help. \ud83d\ude0a Although it may seem like the longest leg of your LinkedIn journey is the actual set-up of your campaign, what you do post launch makes all the difference.<\/p>\n

Those of you who are outsourcing your campaign because you simply don\u2019t have the time to run it yourself – great! This means you\u2019ll have more time and energy to focus on building relationships, engaging with your target market, and publishing content which are the three cornerstones to any LinkedIn success story.<\/p>\n

So, if you\u2019re willing to do everything it takes to make your campaign as successful as possible, then here are the five daily success habits you need to know to make that dream a reality. Let\u2019s jump in. \ud83d\ude0e<\/p>\n

Habit #1 – Post Up Content<\/strong><\/h2>\n
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Like most things in life you need a great plan in order to succeed, and those who don\u2019t believe that are often the ones who fall short. Coincidence? \ud83e\udd14 When it comes to your content strategy, creating a plan is non-negotiable, especially if you\u2019re a beginner.<\/p>\n
The first thing you need to do is create a schedule of when and what content you\u2019d like to share. Don\u2019t worry about your company page too much unless you have over five hundred followers.<\/p>\n
1-2 times a week is a good amount to post. Remember, when you\u2019re starting out on LinkedIn and you\u2019re trying to build your brand, less is more. The more rich your content is, the better, and that takes more time to create.<\/p>\n
Create some educational content to share your areas of expertise and build your thought leadership in the industry, as well as some personal content to help you form a personal connection with your audience. We recommend a mixture of text, image and video style posts as this is what tends to work well on LinkedIn. And yes, before you even ask, video is a must!<\/p>\n
Once you\u2019ve flushed out your ideas, yep, you guessed it\u2026 (we can almost hear you cringing!) It\u2019s time to lock yourself away, hold yourself accountable, and write up your content pieces. If this proves to be too difficult you can always consult a third party to help you out with this process, as it\u2019s definitely not for everyone. \ud83d\ude0a<\/p>\n
Now that all your posts have been written, slot them into the schedule you flushed out earlier and start posting up consistently.<\/p>\n
Habit #2 – Engage With Your Network<\/strong><\/h2>\n
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Engaging with your network is hands down one of the most important components of your strategy, but funnily enough most people skip this step completely. \ud83e\udd14<\/p>\n
Engagement is the black hole of LinkedIn for most people – it\u2019s a bit of a mystery. Very few people actually see and understand the value of it enough to make the effort to do this everyday, consistently.<\/p>\n
All \u2018engagement\u2019 means is the process of communicating back and forth with your target market. For example, if you see a great post from someone in your target market, like, and even comment on it providing some commentary around their share. It\u2019s really that simple!<\/p>\n
Without a doubt, those who engage effectively on LinkedIn are the ones who stand out, generate more leads and close more deals. So how do you engage effectively? All you have to do is keep these three principles top of mind.<\/p>\n
1) Be authentic
\n2) Be patient
\n3) Be consistent<\/p>\n
If you make sure these rules are at the heart of every interaction you have on LinkedIn, you\u2019ll be putting yourself in a great position for success. \ud83d\ude0a<\/p>\n
Habit #3 – Build Your Network<\/strong><\/h2>\n
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We\u2019ve said it a million times and we\u2019ll say it again – LinkedIn is NOT a numbers game. It\u2019s not about how many connections you have, it\u2019s about how many of your connections are engaged with you and your brand.<\/p>\n
The only way you\u2019re going to create a community of people who know, like and trust you is if you spend the time and effort into building your network properly. Here\u2019s how to do it. \ud83d\udc4a<\/p>\n
The first step is to get to know your audience. Think about the title, industry, location and company size of the people you want to connect with, and then create a saved search based on this. It might look a little something like this:<\/p>\n
Title:<\/strong> Owner, Partner, Founder, CEO, Managing Director
\nIndustry:<\/strong> Law Practice
\nLocation:<\/strong> Melbourne, Australia
\nCompany Size:<\/strong> 11 – 500<\/p>\n
To create saved searches you need a tool called \u2018Sales Navigator\u2019 which allows you to easily search, find and connect with your target market on LinkedIn. Here\u2019s the link to sign up<\/strong><\/a> to it if you haven’t already. \ud83d\ude0a Once you\u2019ve signed up, search by lead filters and start inputting the details for your search.<\/p>\n
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This will open up an advanced lead builder where you can search for people who are 1st, 2nd and 3rd degree connections of yours. To bring up a list of existing contacts choose 1st degree connections in the relationship area. If your search result is less than 1000 people, that\u2019s a good sign you need to start building your network! \ud83d\ude09<\/p>\n
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The next step is to actually start building your network. So remember how we searched for those 1st degree connections? Now it\u2019s time to search for 2nd and 3rd degree which are those who are currently outside of your network.<\/p>\n
From here, you need to start sending out connection invitations to these prospects with a custom, personalised invitation script, and then follow up with a private message to those that have connected with you, but not replied to your message. This is so you can start conversations with your target audience, whilst building up your community.<\/p>\n
The final step (you guessed it!) is to start posting up valuable, targeted and relevant content for these new connections. If you\u2019ve forgotten how, revisit habit number 1. \ud83d\ude0a<\/p>\n
Habit #4 – Manage Your Inbox<\/strong><\/h2>\n
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It is no secret that the Sales Navigator inbox is an absolute mindfield, and trying to keep up with it all feels physically impossible. We get it, that\u2019s why we created Jayla<\/strong><\/a>. \ud83d\ude0a<\/p>\n
In the past we\u2019ve been trying to find smart hacks to help our clients better manage their inbox such as archiving \u2018unwanted\u2019 or \u2018completed\u2019 conversations, or creating lists for each stage of their sales process and saving leads into each list accordingly.<\/p>\n
This was just a temporary solution that worked for the time being, but we now have something that will dramatically improve the way you network on LinkedIn for good, and this is, Jayla\u2019s Management function.<\/p>\n
What will this do?<\/p>\n
Well, once your campaign has launched and you’ve opened up conversations with your target market, Jayla will then manage those opportunities by setting automated reminders for you to follow up. This will ensure that opportunities are not lost in your LinkedIn Inbox and help you save hours of time not having to update spreadsheets or your external CRM.<\/p>\n
No more fishing through your inbox trying to find that John guy from that marketing company you were speaking to last Wednesday\u2026or Tuesday…or was it Monday? With Jayla, you won\u2019t have to play the guessing game anymore. \ud83d\ude0a<\/p>\n
If you\u2019re itching to get your hands on Jayla, we\u2019ve got you covered! Follow this link to apply today.<\/strong><\/a><\/p>\n
Habit #5 – Develop Relationships<\/strong><\/h2>\n
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If you\u2019re looking to build B2B relationships, there\u2019s no doubt that LinkedIn is the best platform out there to do this, but it\u2019s how you go about this process that will either leave you with a new connection or a new enemy. \ud83d\ude27<\/p>\n
When running an outreach campaign, whether or not someone will want to connect with you is heavily reliant upon your messaging. If they are pushy, salesly and don\u2019t come across genuine, don\u2019t expect to get many replies because that approach doesn’t fly on LinkedIn, and never will.<\/p>\n
Take a look at the difference between the following two messages:<\/p>\n
Hey John, came across your profile and thought I\u2019d reach out to connect given the work I do with other owners and founders in the accounting industry across Melbourne. David.<\/em><\/p>\n
Vs.<\/p>\n
Hey John, are you interested in doubling your profits and slashing your tax in half year after year? <\/em>
\nIf so, let\u2019s set up a time to chat. Michael.<\/em><\/p>\n
Now, who would you rather have a conversation with, polite David or pushy Michael? When drafting your scripts you have to think about how you\u2019d approach any of these people in a real-life setting. I\u2019m sure none of you would attend a networking function and pull a Michael. \ud83d\ude02<\/p>\n
It\u2019s also not uncommon for people to accept connection requests and not respond to the first message they get sent. That\u2019s why you want to keep it casual and leave an opportunity to follow up with one final message. This might sound like something like this:<\/p>\n
Hey John, great to connect. Would be good to learn more about you and the company. Let me know how you\u2019re placed over the next few weeks.<\/em><\/p>\n
If the person still doesn\u2019t respond after two messages, we suggest just leaving that conversation as is and then you can always follow up with them in months to come.<\/p>\n
After eight years in business and running hundreds of campaigns, this formula is what we\u2019ve found works best when building relationships on LinkedIn. \ud83d\ude0a So there you have it, these are the five habits you should be executing everyday in order to make sure your campaign will be as successful as possible on LinkedIn.<\/p>\n
If you\u2019re still looking for a B2B solution to help you develop a high converting LinkedIn strategy, manage your sales opportunities and have access to full end to end reporting all in one place, then check out our newly launched software here<\/strong><\/a>.\u00a0\ud83d\ude0a<\/p>\n","protected":false},"excerpt":{"rendered":"
Whether you\u2019re running a campaign yourself, getting your assistant to run it for you, or outsourcing to a specialised marketing agency – using the set and forget strategy is the pitfall for most people. You pour lots of effort into getting your profile updated, branding right, target audience decided on and scripts written up, and […]<\/p>\n","protected":false},"author":1,"featured_media":5919,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37],"tags":[354,46,99,346,10,295,353],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\t\n\t\n\t\n