{"id":6079,"date":"2021-08-04T13:01:49","date_gmt":"2021-08-04T03:01:49","guid":{"rendered":"https:\/\/linkfluencer.com\/blog\/?p=6079"},"modified":"2021-09-22T18:14:36","modified_gmt":"2021-09-22T08:14:36","slug":"how-does-the-linkedin-algorithm-work-and-how-can-you-make-it-work-for-you","status":"publish","type":"post","link":"https:\/\/linkfluencer.com\/blog\/how-does-the-linkedin-algorithm-work-and-how-can-you-make-it-work-for-you\/","title":{"rendered":"How Does The LinkedIn Algorithm Work And How Can You Make It Work For You?"},"content":{"rendered":"

Do you ever feel like you spend all this time and effort coming up with epic content, and then you post it up, and suddenly, it gets sucked into a black hole? The vast majority have been there because no one really knows exactly how the algorithm works.<\/p>\n

With now 756 million members<\/strong><\/a> and only 3% of members<\/strong><\/a> posting once a week, there\u2019s a huge opportunity to get some great cut through, you just need the right strategy. Over the past few years, LinkedIn has seen a 50% increase<\/strong><\/a> in activity on the platform – that is, liking, commenting and resharing posts – however the algorithm was still set up in a way that was mostly benefiting the top 1%<\/strong><\/a> of power users.<\/p>\n

It was a classic the rich get richer situation. \ud83d\ude44 To fix this, they changed the algorithm to be wired in a way to show members posts from people they know and content about topics they actually cared about. Now that LinkedIn has made the algorithm much kinder to all users, the big question is: How can you make it work for you? \ud83e\udd14<\/p>\n

<\/pre>\n
\"\"<\/p>\n
<\/pre>\n
The algorithm is in place to do two things: prioritise relevant content and promote engagement. Have you ever noticed that your feed is set to \u2018top\u2019 posts instead of \u2018recent\u2019 posts?<\/p>\n
This is because relevant content is much more valued than recent content on the platform; people want to be looking at things they actually care about. And if members are enjoying and engaging with the content that they see, this keeps them on the platform longer, which makes LinkedIn happy. \ud83d\ude01<\/p>\n
Simple Things You Can Do To Boost Your Content<\/strong><\/h2>\n
Socialization<\/strong><\/p>\n
Let\u2019s not forget that the whole point of social media is to be social, and when LinkedIn sees you doing that, they\u2019re going to reward you. So including a CTA at the bottom of your post or in the comments that encourages people to engage is a great start.<\/p>\n
Hashtags are another good strategy to utilise because it allows your post to be searchable based on that particular topic. Just make sure when you\u2019re hashtagging you\u2019re choosing words like #strategy<\/strong> and #personal development<\/strong> not #businessfordummies<\/strong> – remember, these have to be searchable. \ud83d\udd0d<\/p>\n
If it makes sense to, you can also tag people into your post, especially if it\u2019s a post where you\u2019re talking about your team or thanking people who worked on a project with you, for example. The people tagged are most likely going to engage with the post in some way and most importantly, it\u2019s an authentic interaction.<\/p>\n
But don\u2019t go overboard with tagging lots of people until it becomes spammy. Remember, LinkedIn knows all the tricks in the book.<\/p>\n
Style of Post<\/strong><\/p>\n
LinkedIn will support a mix of text, image and video posts, but if you\u2019re really wanting to crack the algorithm, try to incorporate as many video style posts as possible. It\u2019s pretty self-explanatory, but video is the most engaging and effective way to grab your audience\u2019s attention. And if they\u2019re watching a 1-2 minute video, then they\u2019re spending more time on the platform, which is what LinkedIn wants.<\/p>\n
Speaking of keeping users on the platform, adding external links into the copy of your post is a big no-no. If you\u2019re sending people off in all different directions with your links, LinkedIn aren\u2019t going to be happy with you, and they simply won\u2019t prioritise your post. \u2639\ufe0f<\/p>\n
Timing<\/strong><\/p>\n
It\u2019s an easy one, but it must be addressed – pick your times wisely! If you post content at ridiculous times, then it\u2019s going to get buried under a pile, and you\u2019re already not putting yourself in the best position for success.<\/p>\n
The best times to post on social media are across three blocks: 9am-12pm, 2pm-4pm and 6pm-7pm. Why? Because they all align with the average worker\u2019s schedule; the morning routine, lunch break, or evening commute. You should also try to post as much as possible – Monday-Friday if you can – because as we said – only 3% of members are posting once a week, so the opportunity to increase your visibility is HUGE.<\/p>\n
Well, there you have it – these are some simple steps you can take to help master the LinkedIn Algorithm! Implementing these suggestions will definitely help to increase your reach and visibility on the platform. \ud83d\ude0e<\/p>\n","protected":false},"excerpt":{"rendered":"
Do you ever feel like you spend all this time and effort coming up with epic content, and then you post it up, and suddenly, it gets sucked into a black hole? The vast majority have been there because no one really knows exactly how the algorithm works. With now 756 million members and only […]<\/p>\n","protected":false},"author":1,"featured_media":6080,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37],"tags":[276,46,10,356,355,357],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\t\n\t\n\t\n