One of the biggest misconceptions about LinkedIn, is that it’s only effective for companies who operate in the B2B space.
This is simply not true.
The reality is that you can sell B2B or B2C and still be able to leverage the platform to win new clients and grow your influence.
You just need to understand what strategies you can and can’t deploy, then find a way to put in the right systems in place to implement it week in week out.
To do this you’ll need to decide your outcome. Is it to:
1) Generate Leads
2) Gain Media Coverage
3) Generate Partnerships
Once you’re clear on your outcome, then it’s a matter of learning the right strategy that works for you.
In episode 38 of The Ask Linkfluencer we break down each strategy step by step so you have the framework necessary to implement it.
Now, if you’re reading this and you don’t have the time or the expertise to put a strategy like this in place, then check out our campaign management service and apply for our free LinkedIn strategy session.
During the session, we’ll dive deep into your goals, challenges and target market to help you develop a structured process to leverage LinkedIn through content and one to one outreach.
From there, we’ll identify whether there’s a good fit to run campaigns on your behalf, click here to learn more.