Branding And Positioning On LinkedIn

In business today, your personal brand is more important than ever before. We now live in an era where people buy into people, then the company and then the products and services within that company. 

Therefore if your first impression isn’t the best, most often you won’t get a second chance to make a good impression. So getting clear on your personal brand and how that is perceived in your industry is absolutely critical if you want to stand out and build a brand that people come to know, like and trust.

Over the past 6 and a half years we’ve been fortunate enough to come across a lot of profiles on LinkedIn. Most of which have been inconsistent in the way they deliver who they are, what they do and the value they bring to their industry. This can range from the copy written up on their profile, the imagery/video used and even the type of content being shared. 

In Episode #32 of the Ask linkfluencer® Show, we not only explain how to avoid this mistake. But we provide a step by step framework on how to do it so that it’s consistent across all your assets online.