What Content Should I Publish On LinkedIn?

There seems to be a lot of confusion when it comes to posting up content on LinkedIn.

Should it be personal?
Should it be educational?

Too often, people fall into the trap of asking too many questions, overthinking the entire process, and then end up not actually posting anything up at all. And some also believe that in order to be truly successful they have to mimic or act like someone they are not. Which is a sure fire way to fail.

So rather than letting uncertainty get the better of you, start by first understanding your outcome and getting clear on your client avatar. Once this is flushed out, then decide how you want to be perceived and the overall personal brand you want to be known for.

Remember, the key to good content is all about being authentic and staying true to yourself. People don’t care how much you know until they know how much you care. The best way to truly influence others is showing who you truly are and communicating the impact you want to make in the industry.

If this is something you struggle with, episode 34 of The Ask linkfluencer® Show is one you don’t want to miss. In it we share with you a step by step process on how to start publishing content on LinkedIn.