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LinkedIn is a giant networking event hosted online 24 hours a day, 365 days a year. If you think about it, 99% of us engage in live networking events to help meet future clients, joint venture partners and influencers. How much time have you spent getting ready for the event, fighting traffic to get there […]

Over 80% of people treat their LinkedIn profiles like their resume. An area where they talk about themselves, highlight their accomplishments and tout their previous experience. Seems pretty obvious – isn’t that the whole point of LinkedIn marketing? To show off your skills so that you can gain clients and win jobs? For the people […]

Your potential clients are seeking a solution to their problem. A problem that you could easily solve. The million dollar question is will they find YOU or your competitor? Similar to how you need to embed industry-related keywords on your website to attract visitors, you need to do the same in your LinkedIn profile. In […]

How much are you paying for your leads? When you figure in the time it takes to pull together your free offer, the cost of the hosting software, and even the physical amount of money you shell out for marketing services, your cost can be pretty hefty. In addition, you are not even guaranteed that […]

Imagine you were at a networking event, and you spot someone you don’t know but would like to connect with. Maybe she runs a very successful business you would like to model yours after, a potential joint venture partner or perhaps a journalist who covers stories in your industry. Would you ever walk up to […]

“People don’t want to be sold. What people do want is news and information about the things they care about.”— Larry Weber Status updates are the most effective way to build your credibility on LinkedIn, but are most often overlooked. Now found under What’s on your Mind, there is no better way to send out valuable […]

Are you sick of coffee dates that go nowhere? Endless requests to ‘pick your brain’ or provide giveaways with little in it for you? Or endless networking events that give you little to no concrete or fast return on investment? What if you could grow your business faster, with less stress, using the same (or […]

For a while now there’s been some debate over how to use LinkedIn. Some suggest connecting with only people you know and work with, while others encourage inviting people to your network. It doesn’t matter if we are delivering a keynote, conducting a workshop or presenting a webinar, a question that seems to always be […]

When it comes to your online presence and your LinkedIn profile in particular, for years, we’ve been telling professionals: “Brand or be branded.” In our opinion when you fail to create a compelling LinkedIn profile, you are basically telling the professional world one or more of the following: – You aren’t tech-savvy enough to know […]

Two every second: That’s how many people join LinkedIn as new members, many of whom hope to exploit the platform’s rich resource for industry contacts, new clients, and partnership opportunities. That means that by the time you finish reading this article, you’ll have on average 350 people and counting to compete with for the professional […]