When it comes to generating new leads, opportunities, and sales on LinkedIn, most people go about it the wrong way. They connect with anyone and everyone, they don’t engage with their target market’s content and they don’t put up any content of their own. Although this method may help you increase the number of contacts […]

Over the years, we’ve seen a lot of mistakes made on LinkedIn, especially when it comes to publishing content. This is mainly because people don’t know how to best share their message with their target market. Some of these include not putting up original content, not having enough variety, and talking about topics that simply […]

One of the biggest misconceptions about LinkedIn, is that it’s only effective for companies who operate in the B2B space. This is simply not true. The reality is that you can sell B2B or B2C and still be able to leverage the platform to win new clients and grow your influence. You just need to […]

There is no doubt that 2019 was a breakout year for LinkedIn with lots of new and exciting features being rolled out. But with so much happening on the platform, sometimes it can be hard staying on top of it all let alone knowing which ones you should and shouldn’t pay attention to.   So to […]

One of the most common questions we get asked from the community is: 1) What type of content should I post on LinkedIn?2) Should it be all educational or a mix of personal and educational? The answer is really simple. Both. The key to building influence and your thought leadership on any social media platform is […]

Without a doubt 2019 was the breakout year for LinkedIn, but 2020 is the time to go ALL IN. Why? Well, with the recent introduction of live broadcasting in 2019, LinkedIn is transforming the way we build relationships in business.  The ability to hold your own online broadcast, connect with your target market at scale, […]

There seems to be a lot of confusion when it comes to posting up content on LinkedIn. Should it be personal?Should it be educational? Too often, people fall into the trap of asking too many questions, overthinking the entire process, and then end up not actually posting anything up at all. And some also believe […]

When it comes to networking on LinkedIn, there’s a wrong and right way to do it. There are a lot of people we’ve come across who have 3k, 5k and some even 10,000+ connections but they’ve never done any business through LinkedIn. Why? Because they play the numbers game. Adding anyone and everyone then pitching […]

In business today, your personal brand is more important than ever before. We now live in an era where people buy into people, then the company and then the products and services within that company.  Therefore if your first impression isn’t the best, most often you won’t get a second chance to make a good impression. […]

Going after one on one leads is a great way to generate new sales, and every business should do it. But imagine making one connection and that connection opening up opportunities to hundreds if not thousands of potential clients. Wouldn’t that be nice?  Well this is all possible if you develop quality and targeted partnerships […]