Blog

Over the years, we’ve seen a lot of mistakes made on LinkedIn, especially when it comes to publishing content. This is mainly because people don’t know how to best share their message with their target market. Some of these include not putting up original content, not having enough variety, and talking about topics that simply […]

When LinkedIn first launched in 2003, many people believed it was just a recruitment platform. A place where you upload your resume and land your next role. Things have certainly changed over the years, today LinkedIn generates more than 80% of all B2B leads generated online. Whilst most businesses recognise the sheer power of LinkedIn… […]

One of the biggest misconceptions about LinkedIn, is that it’s only effective for companies who operate in the B2B space. This is simply not true. The reality is that you can sell B2B or B2C and still be able to leverage the platform to win new clients and grow your influence. You just need to […]

It’s been more than a decade since LinkedIn first hit our screens, taking the business world by storm, and transforming B2B networking as we know it. The platform has managed to not only stay relevant for many years, but it has been able to compete with the likes of Instagram, Twitter, and Facebook. Who most […]

One of the most important aspects of business is the relationships you build, whether it’s with your team, your clients, or key stakeholders within the industry. Over the years, how we actually go about building these relationships has evolved quite substantially. Traditional face-to-face meetings and regular networking functions are no longer as good as they […]

There is no doubt that 2019 was a breakout year for LinkedIn with lots of new and exciting features being rolled out. But with so much happening on the platform, sometimes it can be hard staying on top of it all let alone knowing which ones you should and shouldn’t pay attention to.   So to […]

One of the most common questions we get asked from the community is: 1) What type of content should I post on LinkedIn?2) Should it be all educational or a mix of personal and educational? The answer is really simple. Both. The key to building influence and your thought leadership on any social media platform is […]

When you search for someone online, most often the first thing that appears in the results is your LinkedIn Profile. At the click of a button the very person who’s looking to build a relationship with you can be reading about you and deciding whether or not they want to connect or do business with you.  […]

Without a doubt 2019 was the breakout year for LinkedIn, but 2020 is the time to go ALL IN. Why? Well, with the recent introduction of live broadcasting in 2019, LinkedIn is transforming the way we build relationships in business.  The ability to hold your own online broadcast, connect with your target market at scale, […]

There seems to be a lot of confusion when it comes to posting up content on LinkedIn. Should it be personal?Should it be educational? Too often, people fall into the trap of asking too many questions, overthinking the entire process, and then end up not actually posting anything up at all. And some also believe […]