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When you search for someone online, most often the first thing that appears in the results is your LinkedIn Profile. At the click of a button the very person who’s looking to build a relationship with you can be reading about you and deciding whether or not they want to connect or do business with you.  […]

Without a doubt 2019 was the breakout year for LinkedIn, but 2020 is the time to go ALL IN. Why? Well, with the recent introduction of live broadcasting in 2019, LinkedIn is transforming the way we build relationships in business.  The ability to hold your own online broadcast, connect with your target market at scale, […]

There seems to be a lot of confusion when it comes to posting up content on LinkedIn. Should it be personal?Should it be educational? Too often, people fall into the trap of asking too many questions, overthinking the entire process, and then end up not actually posting anything up at all. And some also believe […]

With now over 660 million members, the growth and evolution of LinkedIn is undeniable. From initially being labelled a recruitment tool when it first launched back in 2003, to now being recognised as the most effective social media platform for building business relationships. It is clear that more and more people are beginning to understand […]

When it comes to networking on LinkedIn, there’s a wrong and right way to do it. There are a lot of people we’ve come across who have 3k, 5k and some even 10,000+ connections but they’ve never done any business through LinkedIn. Why? Because they play the numbers game. Adding anyone and everyone then pitching […]

In business today, your personal brand is more important than ever before. We now live in an era where people buy into people, then the company and then the products and services within that company.  Therefore if your first impression isn’t the best, most often you won’t get a second chance to make a good impression. […]

Every social media platform has a golden era. Both Facebook and Twitter hit our screens back in 2006, but it wasn’t until Instagram’s launch in 2010 that really started to change the game. And the platform has been dominating ever since. But when it comes to generating business online, today the most power is none […]

Going after one on one leads is a great way to generate new sales, and every business should do it. But imagine making one connection and that connection opening up opportunities to hundreds if not thousands of potential clients. Wouldn’t that be nice?  Well this is all possible if you develop quality and targeted partnerships […]

There has been a lot of exciting changes on the platform over the past 12 months, but none more exciting than the introduction of Live video. Already rolled out across America and Europe, it won’t be long now before it gets rolled out across the globe giving any user the ability to connect, interact and engage […]

Without good structure, even the best content will NOT get good reach and engagement. As a result, it will not make the impact that you hope it would. With 610 million users on LinkedIn and only one million posts going up per day. NOW is the time to be publishing content. And the best form […]